You could do a cooperative ride where your group tries to keep away from a faster group by working together. You could do interval workouts with a group of people. If racing isn't your thing, there are plenty of other group-ride opportunities. Or you could enjoy your first race without having to worry about crashing, scheduling or location. No matter who you are, from the comfort of your home you could work your way up the ranks, and race at the highest level.
Zwift has become a force for those who have traditionally had less opportunity for representation in high-level racing. If you want to race then you have access to a range that starts at the very first race you've ever done all the way up to the WorldTour level. Whatever time zone you are in and no matter the day there are other people just like you logging in and riding together. Any day and any time of day there is some opportunity to ride with other people. Turning our attention to racing and group rides, this is where the huge user base that Zwift enjoys becomes such an advantage. It's a feature that might not get as much coverage but it's also one of the best parts of the Zwift story. The graphics don't look like the real world but they are smooth, clever and easy to understand, and they work on low-end hardware. Measured in this way Zwift is a huge success and far ahead of the competition. They created a graphics style that works to get people riding not to look like the real world. From the very beginning, Zwift decided to think differently. The basic premise is that of a virtual world and the graphics reflect that.Ī better way to measure the success of graphics is how they work for the end user. While there are some courses that mimic the real world, Zwift has never tried to look like the real world. If you think of computer graphics as measured by photorealism then Zwift is the worst. Sometimes doing something better requires a different way of thinking.
Graphics is the easiest one to start with. Given that large user base, there are three basic ways that Zwift differentiates itself. Above all else when you log on to Zwift you know there is always a huge number of other riders doing the same thing. That's where Zwift is now and they are definitely leveraging that huge user base. In many ways, the biggest challenge becomes staying ahead of smaller, nimbler, competitors. When your platform dominates the market, you become the default.
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